Experiments
Tested by WhichVenture.
We put ventures to the test with real money and real time. Here's what happened, what we earned and what we learned.
Relaunching the WhichVenture YouTube Channel
WhichVenture already had an established YouTube channel with 1,764 subscribers, but it had been largely dormant and contained a mix of legacy client videos and older content. Despite that, the channel still generated 66.7k views and 6.3k watch hours over the previous 365 days, with one evergreen snooker-table video accounting for most of the traffic. Rather than start again from zero, the decision was made to relaunch the existing channel around the new WhichVenture proposition. The plan is to keep useful legacy videos live for now, gradually introduce original WhichVenture content, and use a mix of long-form videos and Shorts created with HeyGen, Krea and ChatGPT. The new content will focus on testing and evaluating realistic income opportunities, with the website acting as the main destination for Venture Finder results, detailed research and resources. Monetisation has not yet been activated. The channel already exceeds the subscriber threshold and appears to have sufficient annual watch time, but the existing content mix needs to be cleaned up before applying so the channel clearly reflects the new WhichVenture identity. The WhichVenture YouTube channel was originally created on 16 April 2009 and had accumulated 1.76k subscribers, 286 videos and over 1.19 million lifetime views. In September 2026, the channel was repositioned and relaunched around the new WhichVenture model. Much of the original channel content was filmed using a Sony professional video camera and edited in Sony Vegas, reflecting a traditional production workflow before the current AI-assisted approach.
Verdict: Promising but unproven. WhichVenture has a useful head start with an existing audience and organic traffic, but the real test is whether new original content can attract the right viewers, drive traffic to WhichVenture.com and create monetisable income through YouTube, affiliate links and digital products.
Read full experimentBuilding WhichVenture with Base44
Built the first functional version of WhichVenture in Base44, including the Venture Finder, structured venture database, WV Score system, Venture Library, experiment tracking, resources, PDF downloads, lead capture, admin dashboard and editable site content. The first build was completed and refined in a single day, then published to a temporary Base44 domain for testing.
Verdict: Very promising. The core product works and the platform has enabled rapid development with minimal technical complexity. The next test is whether WhichVenture can attract traffic, generate leads and eventually monetise through content, affiliates and digital products.
Read full experimentOnline Course Business using Enabley
We created a lithium-ion battery safety awareness eLearning course using HeyGen to produce the presenter-led training videos and Enabley to structure the course, embed the videos, add assessment questions and manage completion. The finished course is around 40 minutes long, includes 20 questions, an 80% pass mark and a completion certificate. We then built a dedicated landing page, connected Stripe and tested paid search activity. The course has now generated three sales, proving that the end-to-end model works, although it is not yet commercially profitable. Around £65 was spent creating the presenter-led course content using HeyGen, with a further £159 spent on Google Ads testing between June and September 2026. The campaign generated 51 clicks at an average CPC of £3.12. Enabley was used to host and structure the course, including embedded video, assessments and completion tracking. In this test there was no direct Enabley cost, but a comparable paid setup would be around £40 per month. The course has generated three sales at £19.99 each, producing £59.97 in gross customer sales, equivalent to £49.98 excluding VAT before payment-processing fees.
Verdict: A credible scalable digital-product model, particularly for specialist training where there is a clear business need. AI significantly reduces production barriers, but it does not remove the need for subject knowledge, course design, credibility and effective marketing.
Read full experimentSelf-Publishing through Amazon KDP
Created and published a journal through Amazon KDP. The product successfully went live and generated two sales. The publishing process itself was relatively straightforward, but discoverability and driving consistent sales proved to be the main challenge.
Verdict: A viable low-cost route into self-publishing, but not passive by default. The opportunity is strongest when the product serves a clear niche and is supported by strong positioning, search demand or an existing audience.
Read full experimentNetwork Marketing / MLM
I spent around three years building a Forever Living Products network marketing business and reached Manager level. For much of that period it was close to a full-time commitment, with daytime business-building, regular evening product demonstrations, travelling around the country, recruiting, training and supporting the downline. The business developed a significant team structure, but a major leg later left for a new startup. That venture subsequently failed, but by then the original organisation and momentum had been severely damaged. Exact financial records from the period are no longer available, so I have deliberately not published estimated revenue or costs.
Verdict: A real business model, but not one I would describe as passive or low-risk. It can suit people who enjoy selling, networking and building teams, but success is highly dependent on recruitment, retention and company structure. The experience highlighted how quickly a seemingly strong organisation can weaken when a key part of the network disappears.
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