All ventures
Online BusinessWV Tested

Self-Publishing / Amazon KDP

Publish low-content and niche books on Amazon and earn royalties on each sale.

59WV
WhichVenture Score
Self-Publishing / Amazon KDP
Startup cost
£0–£400
Weekly hours
10 hrs
Difficulty
2/5
Income potential
3/5

What is it?

Amazon KDP (Kindle Direct Publishing) lets you publish ebooks, paperbacks and low-content books. You earn royalties on each sale, with Amazon handling printing, delivery and payments.

Who it's best for

People who enjoy creating niche books, journals or low-content products and are comfortable doing the research, formatting and marketing needed to get discovered.

Who it may not suit

Anyone expecting quick passive income simply by uploading a book. Publishing is straightforward; generating consistent demand is much harder.

How to get started

  1. 1Research niches with demand and low competition
  2. 2Write or commission a focused book
  3. 3Design a professional cover
  4. 4Publish through KDP
  5. 5Run small ads and gather reviews

Main advantages

  • Low financial barrier to entry
  • Amazon handles printing and fulfilment
  • No stockholding required
  • Can build a catalogue over time

Main disadvantages

  • Discoverability is difficult
  • Margins can be low
  • Marketing is still required
  • Considerable time can be invested before meaningful sales appear

Risks & considerations

Competition is high in many categories. A product can be professionally created and successfully published but still generate very few sales without a strong niche, search demand, positioning or external audience.

Tools required

Word processorCover design tool (Canva)Amazon KDP accountOptional: Amazon Ads

WhichVenture verdict

A genuine low-cost route into self-publishing, but not passive by default. Our first KDP journal took around 25 hours to create and generated two sales worth £1.96 in royalties. The platform makes publishing easy; the harder commercial challenge is being discovered and creating enough demand to generate consistent sales.

Score calculated from the eight evaluation factors. Evidence status: WV Tested.

Related ventures

We value your privacy

We use cookies to keep the site working and to understand how it's used. Strictly necessary cookies are always on. You can choose to allow analytics and marketing cookies below. Cookie Policy