Methodology
How we score ventures.
Every venture is evaluated on the same consistent factors, so you can compare like for like.
Every venture is scored against a consistent set of factors: difficulty, income potential, scalability, risk level, speed to revenue, AI leverage, ongoing income potential and competition level. Each factor is rated 1–5 and combined into an overall WhichVenture Score from 0 to 100. Higher difficulty, risk and competition reduce the score. Scores are designed to reflect typical, realistic outcomes rather than best-case marketing claims. Where we have personally tested a venture, it carries a WV Tested badge; where testing is underway, WV Testing; otherwise WV Researched.
The eight factors
Each is rated 1–5. Together they inform the overall WhichVenture Score (0–100).
Difficulty
How hard it is to start and sustain — skills, knowledge and effort required.
Income potential
The realistic ceiling on what you can earn, not the best-case marketing claim.
Scalability
Whether income can grow beyond the hours you personally put in.
Risk Level
Financial and time risk — how much you can lose if it doesn't work out. Higher means more risk.
Speed to revenue
How quickly you can realistically expect to earn your first income.
AI leverage
How much AI tools can amplify your output and reduce manual work.
Ongoing Income Potential
How much income can continue with reduced ongoing effort.
Competition Level
How crowded the market is — higher means harder to stand out.
Evidence status
We always tell you how much weight to give our view.
We have personally run this venture with real money and time, and report what happened.
We are actively testing this venture now. Findings are preliminary.
We have evaluated this venture from public evidence, but not yet tested it ourselves.
We currently evaluate 0 ventures. Scores reflect typical, realistic outcomes — not best-case claims — and are reviewed regularly.