Evidence-based income venture evaluation

Find your next income opportunity.

Explore realistic ways to build additional income. Compare costs, skills, time, risk and earning potential, then discover the ventures that fit you.

Practical over hype. Evidence over promises. Fit over fashion.

How WhichVenture works

A clear path from curiosity to a venture that fits.

01

Tell us about you

Time, budget, experience, goals and appetite for risk.

02

Compare your options

See startup cost, difficulty, earning potential, scalability and other important factors.

03

Choose what fits

Get matched with ventures that suit you rather than whatever happens to be trending.

Our approach

We don't sell dreams. We evaluate opportunities.

WhichVenture evaluates the actual cost, commitment, skills, competition, risks, scalability and time-to-revenue behind opportunities — so you can judge them on their merits, not their marketing.

Where we can, we test ventures ourselves and report what actually happened. Where we can't yet, we say so plainly. Every venture carries an evidence status so you always know how much weight to give our view.

Actual cost

What it really takes to start — not the headline figure.

Commitment

The hours and consistency it demands over time.

Skills & competition

What you need to know and who you're up against.

Risks

Where it can go wrong and how likely that is.

Scalability

Whether income can grow beyond your own hours.

Time to revenue

How long before you realistically earn anything.

Tested by WhichVenture

We run the experiments so you don't have to guess.

Real money, real hours, real results. We publish what we invested, what we earned and what we learned.

All experiments
Testing

Common Ground

Common Ground is a privately developed desktop relationship-management tool for people who use LinkedIn extensively — prospecting, recruitment, partnerships, networking and business development. It is not a LinkedIn automation tool. It does not scrape LinkedIn, automatically message people or automate engagement. It helps you organise professional relationships, record meaningful interactions, schedule follow-ups and revisits, and keep useful content available for future conversations. In its latest real-world field test, Common Ground was used to review 141 professional relationships in approximately 2.5 hours — identifying who warranted engagement, follow-up or simply leaving alone. The product came from a real business need. We are now preparing a small Founding Beta programme starting 1 November 2026 to test whether the workflow is valuable to other users. Common Ground is not yet commercially available.

Invested £0Revenue £0
Testing

Building WhichVenture with Base44

Built the first functional version of WhichVenture in Base44, including the Venture Finder, structured venture database, WV Score system, Venture Library, experiment tracking, resources, PDF downloads, lead capture, admin dashboard and editable site content. The first build was completed and refined in a single day, then published to a temporary Base44 domain for testing.

Invested £14.79Revenue £0
Testing

Relaunching the WhichVenture YouTube Channel

WhichVenture already had an established YouTube channel with 1,764 subscribers, but it had been largely dormant and contained a mix of legacy client videos and older content. Despite that, the channel still generated 66.7k views and 6.3k watch hours over the previous 365 days, with one evergreen snooker-table video accounting for most of the traffic. Rather than start again from zero, the decision was made to relaunch the existing channel around the new WhichVenture proposition. The plan is to keep useful legacy videos live for now, gradually introduce original WhichVenture content, and use a mix of long-form videos and Shorts created with HeyGen, Krea and ChatGPT. The new content will focus on testing and evaluating realistic income opportunities, with the website acting as the main destination for Venture Finder results, detailed research and resources. Monetisation has not yet been activated. The channel already exceeds the subscriber threshold and appears to have sufficient annual watch time, but the existing content mix needs to be cleaned up before applying so the channel clearly reflects the new WhichVenture identity. The WhichVenture YouTube channel was originally created on 16 April 2009 and had accumulated 1.76k subscribers, 286 videos and over 1.19 million lifetime views. In September 2026, the channel was repositioned and relaunched around the new WhichVenture model. Much of the original channel content was filmed using a Sony professional video camera and edited in Sony Vegas, reflecting a traditional production workflow before the current AI-assisted approach.

Invested £0Revenue £0

Ready to find your venture?

Answer a few questions and get matched with ventures that fit your time, budget and goals.

Find My Venture

Latest research & resources

Practical guides and downloads.

All resources
Guide

10 Questions to Ask Before Starting a Side-Income Venture

A practical checklist to help you assess time, cost, skills, demand and risk before committing to a new income idea.

View resource

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